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Making Money Online – The “Suddenly” Syndrome

September 12th, 2009

As a newbie it is so easy to get pulled into the marketing hype around how quick and easy it is to make money online – it’s the motivation for many who start this journey and it’s also, in my view, why so many will never actually see their dream come true.

People want the get rich quick online dream – especially in the recession when so many people are struggling just to make ends meet.

The marketing experts will tell you lots of stories about how people “suddenly” made their fortunes online. And you’ll see sales pages with headlines of how someone made thousands of dollars by sending out just one email or how they made a business from nothing and took it to 7 figures in just a few months. It’s so tempting to buy into the idea that the way to getting rich quickly is to do it online.

The first thing Alex told us, on that first coaching call, was that this coaching programme was not a quick rich scheme . . . . . As he said those words, I could imagine hearing the sighs from the other coachees and I wondered if some were going to ask for their money back. But then Alex continued:

“This is not a get rich quick scheme but a get rich forever system”

Alex Jeffreys’ (MarketingWithYou)

While you might be thinking: “Ah, that’s better,” several thoughts immediately came to my mind:

Alex’s credibility went way up in my eyes. I knew he was trustworthy.
By being honest he was going to save us from failing. People give up when things start to feel harder than they imagined. While making money online is simple – it’s not actually easy. As Alex reminded us you need:
- The right MINDSET
- You have to take ACTION
- You have to understand how to use LEVERAGE
- You have to understand how to POSITION yourself
He was going to teach us an even better system than a “get rich quick” system – a system that wouldn’t fizzle out because we didn’t learn what to do once we made that money. Alex was going t teach us a system that would last forever.

It happens al the time. You have conversations with people who tell you that something “suddenly” happened. A pop star or movie star “suddenly” gets fame. A business deal “suddenly” comes through. Someone “suddenly” makes that 7 figure income.

The reality behind “suddenly” is that these people have put in a lot of hard work!

The pop stars and movie stars have usually been working at their dream for years before they get their break and “suddenly” become famous. Any business deal that “suddenly” comes through was proceeded by planning, budgeting, marketing and networking. The person who “suddenly” makes the 7 figure income has been completely focused on their business – usually to the despair of their friends and family.

“Everyone wants to be a millionaire. I have no secret.

I just work hard and, as I always have done, believe I can do it”

Richard Branson (“Screw It, Let’s Do It!”)

What Alex was telling us is that things don’t “suddenly” happen:

There is a learning process – and we all know how frustrating that can feel at times and how tempting it can be too give up when you think it isn’t working.
There is work or taking action. While there is a lot of talk about The Law of Attraction, what people don’t always notice is the word “action” in The Law of Attraction.

So Alex’s starts his coaching programme with getting you to think about your online venture as a real business.

Forward To Basics

The first module of Alex’s coaching is all about helping you to think about what is to become your new business. “Forward To Basics” is about conceptualising your vision for your new business. It’s about designing your business “roadmap” or as my previous coach, Nicola Cairncross, used to drum in her students: “Start with the end in mind.”

You cannot afford to skip this or think it’s not important. It’s dead important and will be what the difference between succeeding in your online venture or failing in it. I didn’t pay enough attention to this when I started out almost two years ago. Had I paid attention, I’m convinced I could have accelerated my progress.

I’ll cover more about that in the next blog. . . . but before I go, I just want to leave you with a simple but, hopefully useful tip. You may already be used to telephone coaching and teleconferences and teleseminars, but if you aren’t, and you are worried about the costs (and who isn’t price conscious in this recession!) here is a tip you may find useful:

Quick & Useful Tip:

With telephone coaching calls, because the software used is usually USA based, it can be cheaper to dial to the USA using a cheap override provider:

Planets 0844 605 0666 (1p/min)
Telesavers: 0844 861 25 25 (1p/min)
Ratebuster: 0844 720 2020

There is also a site called “The CallChecker” which finds the cheapest override provider for each call type:

I’d suggest you take some time to start thinking about your vision for your new business. Personally I constantly draw out mindmaps as I’m quite a visual person. A great tool that Alex introduced his students to was the MindMeister mindmapping tool . Not being very technical and having tried other online mindmaps that I didn’t get on very well with, I was a bit sceptical, but I tell you what – it was so easy and I love it! Oh and by the way – it’s free!

So get started with your vision for your new business - and enjoy!

“The greater danger for most of us is not that our aim is too high and we miss it,

but that it is too low and we reach it.”

Michelangelo

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